The actress of 'Harry Potter' follows in the footsteps of Julia Roberts, Penelope Cruz, Kate Winslet and Anne Hathaway who were also faces of the brand. She represents the new face of the perfume named 'Trésor Midnight Rose', a campaign shooted by Mario Testino.
The 14th March, during a press announcement, the French Beauty House maintained:
‘Lancôme is pleased to announce the arrival of Emma Watson as new ambassadress of Lancôme. “Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. we are delighted by this new collaboration with Emma who brings a fresh spirit to Lancôme”, says Youcef Nabi, President of Lancôme International.’